Vaccine Trials Media Monitoring Resource website is now live!

Vaccine Trials Media Monitoring Resource website is now live!

 

We're excited to be able to tell you that our Vaccine Trials Media Monitoring Resource website is now live and ready for you to use! This is the resource discussed by Emilie Karafillakis at our Annual Meeting, and is a joint project funded by VALIDATE, IMPRINT and HIC-VAC for our members.

 

You can find the website here (you will need to create an account to access it). All VALIDATE members are eligible to have an account and use this resource, which includes media monitoring of vaccine trials relevant to our members as well as information about how to deal with the media and social media for vaccine research:

 

“In the context of the current communication environment, where online content about vaccination can rapidly be created and shared across the world, media monitoring has become an important tool to listen to public sentiments, beliefs and concerns around vaccination. The growing negative sentiments around vaccination are not only targeting routinely available or new vaccines, but are also increasingly questioning the research and science behind the development of safe and effective vaccines. While negative information about vaccines online often reflects the worries of parents looking for the best ways to safeguard their children’s health, it feeds into a growing challenging environment of misinformation, fake news and a distrust of experts and science more broadly. Public trust in vaccines is facing growing scepticism and questioning from both individuals and highly organized networks. In an effort to better respond to possible public concerns around vaccine trials, listening to the digital and social media is key.

The Vaccine Confidence Project™, housed at the London School of Hygiene & Tropical Medicine, has set up a resource to monitor and address concerns and rumours circulating around the MRC BBSRC Vaccine R&D networks. A digital and social media monitoring strategy was developed to continuously monitor online content around relevant vaccine trials. Any signals detected will be investigated further and will be written-up as case studies and shared on this website. These case studies, together with experiences in monitoring digital and social media around vaccine trials will also be used to develop an online course on media monitoring and a practical guide, that may be used by the networks as a training resource.

This website will be used as a resource to share any lessons learned and results from the media monitoring system, and post any news or issues arising. A space was created for network partners to message the Vaccine Confidence Project™ team for rapid response (see contact us page) and discussion forums are available for members to share their experiences, thoughts and questions.”

 

We hope you find this resource useful; do send your thoughts and feedback to validate@ndm.ox.ac.uk

 

Published: 21 October 2019